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Creating a web site without doing effective web site marketing,
can be as frustrating as trying to drive a car without tires
on the wheels. Slow going. That's why Media
Mall will continue to offer insights, tools and opportunities
that can help you market your web site. Please check out the
three short articles below:
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Our Favorite Kind of Web Site Marketing
is Opt-In Email Marketing |
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At ComBridges,
we help clients to build relationships with their customers
and constituencies with opt-in email newsletters; and the
tool that we use to create these marketing campaigns is Constant
Contact .
Sometimes we write and design these newsletters for our clients;
but other times, we set up the templates and the clients learn
to use this powerful form of web site marketing by themselves.
That's because with Constant Contact,
it's very easy to create and send eye-catching HTML email
marketing campaigns. And, with this tool, these web site marketing
"missles" also automatically include an text email
version for anyone who doesn't read the more eye-catching
HTML emails (yet).
And, you don't need to write a bit of HTML code to use
Constant Contact! You just collect
email addresses from your web site visitors with a "join
my list" signup on your web site (and that form is also
included with the service). Or, you can import your in-house
permission-based names.
Then, using one of the 50 professional-looking templates,
you can easily create and send compelling email newsletters,
promotions and announcements in order to keep visitors to
your web site coming back. Our recommendation is that you
lead with valuable content which is the best form of web
site marketing because that's what builds relationships.
In any case, Constant Contact is also extremely affordable.
You can try it for 60 days for free, and you can send all
the emails you want starting at only $10/month. |
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Click
here to explore Constant Contact for FREE and learn how easy
it is to use this form of
web site marketing |
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Or, learn more by
visiting our Email Newsletters page |
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Search Engine Positioning is the Purest
Form
on Web Site Marketing |
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Getting your web site well-positioned with the search engines
is perhaps the most important marketing challenge that you
face once you've launched a web site. But, don't be fooled
by the spammer scams promising all kinds of search engine
positioning for free (or for next to nothing). And unless
you have very deep pockets, don't waste your money on firms
that you will need to pay thousands of dollars for a service
that you learn to do for yourself.
But, we won't mislead you either. Learning search engine
positioning (or optimization) takes some study. The good
news is that there's a software tool that we can recommend
because we know it and use it. It's called WebPosition
Gold (PC). While our Search
Engine Positioning page can offer you more resources
to learn about this subject, if you are serious, perhaps
the fastest and most thorough way to learn is with all of
the educational components that are built into this professional-level
software package. Their web site offers all kinds of reviews
and much more details. Bottom line, this software works
and offers one of the most effective and reasonably-priced
ways that we know to give your web site a meaningful marketing
boost. Check
it out... |
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Click
here to learn more about the software we recommend for search
engine optimization as marketing tool for your web site |
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Or, get
more insights & resources by visiting our Search Engine
Positioning page |
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