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First
there was RealAudio, then RealVideo, and now, RealSystem G2. As
they approach the second anniversary of their February 1997 launch
of RealVideo, RealNetworks (formerly
Progressive Networks) has begun the distribution of its standard-setting
new streaming media architecture, RealSystem G2 (except for the
Mac components which are due by early next year). The name "G2"
is designed to identify this product family as the next generation
of streaming media software Ž and maybe rightly so.
Rather
than an incremental upgrade from RealVideo 5.0 (the standard for
most of 1998) to RealVideo 6.0, RealSystem G2 presents the Video
Web with a fundamentally revamped server-player architecture. By
incorporating new formats for multiple streaming data-types (audio
plus video plus JPEG graphics plus text plus MIDI, etc.) along with
an array of other new software enhancements, there's no question
that this is a major upgrade. In fact, RealNetworks claims that
G2 incorporates a "base of 1.6 million lines of (software)
code, which took 40 developer years (and 5,400 gallons of Diet Coke)
to construct."
And,
it's important to note that this new software architecture comes
from the leader in streaming media who not only produced the original
streaming media breakthrough with RealAudio, but who also claims
that according to HotWired's HotBot search engine, "9 out of
10 new streaming media sites use RealNetwork's software." RealNetworks
also claims that "more than 85% of web sites with streaming
media use RealNetworks audio or video software." Of course,
some of these sites use RealNetworks' software along side the remaining
post-Video-Web-shakeout alternatives including Microsoft's Windows
Media Player (formerly NetShow) and Apple's
QuickTime.
No
matter how you interpret these statistics, RealNetworks is the current
streaming leader, and in my humble opinion, with RealSystem G2,
they have reasserted their technological prowess. RealSystem G2
is the standard by which the upcoming releases from RealNetworks'
competitors will be judged.
REDEFINING
THE MEDIA SYSTEM
Streaming
video and other media on the Internet requires a server that "handshakes"
with a player in order to maximize efficiency over the frequently
inconsistent network conditions of the Net. That's why RealNetworks
bases RealSystem G2 on what it calls the Real Media Architecture
(RMA). In essence, it's a platform for streaming media (especially
video) that combines components that include players, servers and
tools. RealSystem G2 also gets down to Internet business with network
enhancements like software "hooks" for secure authentication
and e-commerce.
This
system comes to market as a family of products with the RealPlayer
offered to users, tools offered to producers, and servers offered
to Internet Service Providers (ISPs) and to corporations for their
Intranets. RealNetworks has also pioneered the up-sell in each of
these categories, particularly with the RealPlayer Plus G2 ($29.99)
which includes "experience enhancing features" like real-time
graphical audio waveform displays, a 10-band equalizer and video
color, brightness and contrast controls.
Either
version of the new RealPlayer looks more like a small web browser
than another streaming media player. With a selection of webcast
"channels" pre-configured, a search window at the bottom
(touted as the "first integrated streaming media search system")
and a larger-than web video display window where arrangements of
text and other media can complement the video stream.
On
the tools side, RealNetworks offers its basic RealProducer (which
replaces RealEncoder) for free but they sell the more fully featured
RealProducer Plus G2 (which replaces RealPublisher, $89.95 "limited
time" via download, initially Windows only, Mac to follow in
the first quarter of next year). Of course, other tools from third
parties are also available. In fact, RealNetworks offers a bundle
of RealProducer Plus, MediaPalette for Cynax Designs, and T.A.G.
from Digital Renaissance for $289. Details are available at http://www.real.com/products/tools/bundles/interactive.html.
(More on these other tools in future Video Web columns.)
Also
important is G2's new built-in AutoUpdate feature which enables
both RealNetworks as well as third parties to update the RealPlayer
and its components (RealNetworks now incorporates plug-ins within
their plug-in) without requiring a time-consuming downloads and
re-installations. Furthermore, RealSystem G2's open and extensible
multimedia architecture enables RealSystem to synchronize the presentation
of multiple media types including, for example, Macromedia Flash
vector animations synched to RealAudio and/or RealVideo and/or RealText,
RealPix and more.
MULTISTREAM
SMILES
In
fact, one of RealSystem G2's niftiest features is the way it allows
for the arrangement and synchronization of multiple media files
by using a new Internet Industry standard, the SMIL (pronounced
"smile") language. SMIL stands for Synchronized Multimedia
Integration Language. Like the web's foundation programming language,
HTML, SMIL uses relatively simple text "tags" to define
the layout or arrangement of multiple media types on a web page
or, in the case of RealSystem G2, within the program window of the
new version of the RealPlayer.
What
also makes G2 an effective tool for taking online presentations
beyond the limited size of its video frames is its own new media
types. RealText, for example, allows both static and live, very
low bandwidth text including links to be added to online video presentations.
RealPix
allows existing image formats like JPEG photographs to be sequenced
at larger than streaming video frame sizes with remarkable quality.
And RealPlayer G2 lets you enhance a slide show style presentation
with six built-in transitions that reduce the precious bandwidth
required to deliver these effects. (Remember, as a New York post
production editor once told me, "A dissolve IS a special effect.")
Because
doing these kinds of hybrid presentations represents a new kind
of communications art form, I expect video producers like Videography's
readers (who are familiar with productions involving multiple "layers"
of video and audio) to use their specialized knowledge to take advantage
of these new creative opportunities. (I'll be watching. Please keep
me posted.)
SURESTREAM
In
order to address the fundamental challenge of getting better video
through limited bandwidth connections, RealSystem G2 offers an innovation
called SureStream. Beyond expected upgrades like new codecs (Real
claims that G2's new audio codec delivers twice the frequency response
of its old RealAudio codec), SureStream is designed to confront
problems like Internet data "traffic jams" and unpredictable
bandwidth variances. Like QuickTime 3, RealSystem now delivers the
ability to encode multiple datarate streams within on media clip.
However,
RealSystem G2 takes this feature a step further with the ability
to dynamically "upshift" and "downshift" between
multiple datarate streams in real-time. For example, if the user
is watching a 56K datarate video clip and experiences network congestion,
SureStream will "downshift" to a 28.8 clip and thus seamlessly
reduce quality while saving the user from experiencing an unwanted
interruption in whatever they are watching. Likewise, if the network's
congestion clears up, RealSystem G2 will seamless shift back to
the higher-quality 56K stream. QuickTime (so far) chooses only one
of available streams at the clip's start and then sticks with it.
RealSystems'
SureStream offers an improved user experience because it minimizes
the need for the much more disruptive process of re-buffering (where
a video clip will stop playing in order to catch up.) If you're
dweeby enough, it's almost fun to watch SureStream's datarates change.
NEXT
STEPS
Of
course, there's more to RealSystem G2 than I have time or space
to detail here; but bottom line, I'm impressed with both the scope
and the depth of this upgrade. In a universe that morphs with the
velocity of the Video Web, RealNetworks continues to demonstrate
vision and determination as well as the ability to execute. These
are three crucial requirements for true leadership and they are
at least some of the reasons that RealNetworks continues to set
the streaming standard.
How
long can their leadership last? Stay tuned.
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